Released on: December 18, 2007, 7:09 am

Press Release Author: Rupiz Ads Ltd.

Industry: Internet & Online

Press Release Summary: The online advertising segment is on a growth-curve like
never before. Billions are being invested on online advertising everyday, across the
World Wide Web. Publishers and advertisers are happy alike. Tremendous enthusiasm in
this advertising medium is supported by global statistics.

Press Release Body: IAB/ PwC online adspend study indicates that the Internet
advertising has again buoyed the UK advertising industry. It has registered a
Year-on-Year growth of 41.3 percent during the first of 2007. This is quite above
expectation. This takes the sector to a half-year high of £1,334.3 million.
Comparing this to £917.2 million just a year ago, online advertising\'s market share
has grown significantly, to 14.7%.
As Nicki Lynas, Manager, Entertainment and Media Practice, PricewaterhouseCoopers
puts, \"The latest results for the first half of 2007 show that the UK\'s internet
advertising industry continues to strengthen. The growth levels seen by the
companies in the survey prove that advertisers are increasing their spend online at
a rate that shows no signs of levelling out.\"
The results of IAB\'s first Brand Engagement study prove that the internet is not
just a direct response medium. It also has exceptional brand-building capabilities.
It has potential to perform better than any other advertising medium.

Going by these facts, it should not be surprising to read about the emergence of
Online Advertising Agencies on the advertising circuit. An online advertising
agency specializes in providing a comprehensive strategic, internet-based approach
to advertising. It churns out innovative online creative that engages audience and
finds newer ways to attract its interest. It also plans and buys online media space,
does Search Engine Optimization (SEO). Continuous optimisation of campaigns to
deliver consistent ROI for clients remains a exclusive turf to online advertising
agencies.

Success in online advertising demands that the focus be always on consumer. Agencies
try understanding the motivation and behaviour of consumers, and build the strategy
around what will work most effectively. The most significant aspect about the
working of an online advertising agency is that it can refine its campaign where
necessary - all with the aim of delivering to the client\'s targets.

For more information visit: http://www.rupizads.com/

Web Site: http://www.rupizads.com/

Contact Details: Rupiz Ads
1st Floor,
26 Fouberts Place,
London
W1F 7PP
Free Phone - +44 (0) 800 097 0237
Fax - +44 (0) 845 890 0051
Email: marketing@rupizads.com
Website: http://www.rupizads.com/